What is local SEO? A complete local SEO guide for businesses

If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience. To use it, search for a keyword that describes what your content is all about. This is why I included lots of older resources from the Backlinko blog in that guide. But instead of just posting a title and link, I included a quick summary of what we found in a Tweet.

Implement On-Page SEO Best Practices

A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts. Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines.

• These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.
• It involves identifying and analyzing the search terms that people use on search engines to find information related to your business or industry.
• Search engines don’t operate solely in the realm of text anymore.
• Title tags briefly tell both visitors and search engines about the content of a page prior to visiting, and is a great tool to reel in audiences and help them choose to click on your website.
• The list of the results is known as a SERP (Search Engines Results Page).

Optimizing Images

Traditional strategies that focus solely on Google rankings are no longer enough to stay competitive in a world of AI-driven search, social media, and conversational engines. When someone searches online for something you sell, whether it BHS Links be a product or a service, you would certainly hope that your business was front and center! This leads to increased visibility from targeted traffic that generates revenue driving traffic to your business. Rank tracking is the process of monitoring how your website performs in search engines for your most important keywords. It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords.

A content hub is a collection of pages that are all related to a certain topic. A great way to plan and organize your topics is to use the so-called content hubs. (If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them). You may notice that although the words differ, they are all about the same thing – creating a blog. They rarely consider intent when in reality, it is even more important than search volume.

In order to drive results in 2025, your business must go beyond traditional SEO to reach your audience wherever they search. Whether you’re just getting started with SEO, or you’re a seasoned pro, SEO.com has the resources you need to take your SEO strategy to the next level in 2025. Unlike most SEO case studies, this post contained a detailed, step-by-step process. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. But if you want to get the most out of internal links, I recommend implementing these tips. Google recently reported that properly-optimized images can help your pages rank higher in Google web search.

If that topic seems like something that you’d want to write about, add it to your list of keywords. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords. Compared to most paid keyword research tools, The Google Keyword Planner isn’t that great at coming up with keyword ideas. And I share the content on social media (specifically Twitter, Facebook and LinkedIn) multiple times. In fact, the right keyword can mean the difference between thousands of visits per month… or a piece of content that nobody reads. That’s because, to succeed with SEO and content marketing, you need to write content that your target audience cares about.

In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. It means you’ll notice your page organic rankings going up if your page loads faster and rankings going down if they take too much time to load. Once you know the backlink sources of any domain, you can use various link building strategies like blogger outreach, broken link building, guest posting etc to acquire those links to your site. Make sure to find the right blogs in your industry to get started with your guest blogging journey.

In other words, it works to determine how well your site is going through this series of steps, from crawling to ranking. Search engine optimization (SEO) and search engine marketing (SEM) are marketing strategies that businesses use to reach their audience through search engine results. To better understand what SEO is, this article will walk you through the search engine and SEO basics, explain how search algorithms work, and what factors influence your site’s ranking. SEO stands for search engine optimization, and it is a practice of optimizing your web pages to rank higher on search engine result pages (SERP).

SEO is the method of using relevant keywords and content to increase your website’s chances of being displayed in the top results. After you have identified the right keywords, you can start creating content that is optimized for those keywords. This content should be high-quality, informative, and relevant to your target audience. It should also be well-written and engaging, so that people will want to read it all the way through. Ranking is the process of determining the order in which websites appear in search results. Off-page SEO refers to the actions you take outside of your website to improve its ranking in SERPs.